Skip to content

Ideal Client Profile

I am Tony Lopes, a consultant for purpose-driven businesses

Are we a good fit to work together?

A few quick facts about me:

  • Digital marketer since 2003
  • Multi-industry experience across multiple countries
  • Experience in small to large companies
  • Managed teams across various marketing functions
  • Working 100% remotely
  • Located in Johannesburg, South Africa

Connect with me on LinkedIn to find out more

My Ideal Client Profile:

Demographic Information

  • Location: Primarily located in time-zones similar to Johannesburg, South Africa (Europe, UK, Middle East, Africa), with a focus on areas that have a strong presence of renewable energy companies and environmentally-focused organisations, sustainable farming, electric vehicles, climate change mitigation, environmentalism or similar.
  • Professional Background: Entrepreneurs, founders, and executives in the renewable energy sector or related industries focused on environmental sustainability.

Psychographic Information

  • Values: Strong commitment to environmental sustainability, social responsibility, and positive community impact. Values innovation in addressing environmental challenges.
  • Interests: Renewable energy, environmental engineering, corporate and project finance, business development, and related interests.
  • Lifestyle: Engaged in continuous learning and professional development, active in industry associations, and participates in speaking engagements and publications.

Behavioral Data

  • Engagement with Industry Associations: Active involvement in boards of directors for environmental and renewable energy associations.
  • Recognition and Awards: Achievers who have received accolades for their work in renewable energy and impact on the community.
  • Publication and Speaking: Individuals who contribute knowledge to the industry through publications and speaking engagements.

Pain Points and Challenges

  • Navigating Regulatory Environments: Challenges with engaging regulatory bodies and navigating the complexities of environmental regulations.
  • Project Financing: Finding viable financing options for renewable energy projects and early-stage ventures.
  • Property Redevelopment: Overcoming the challenges associated with redeveloping underutilized or environmentally challenged properties.
  • Business Development: developing new partnerships, creating synergy within sustainable industries
  • Revenue Operations: increasing leads and sales volumes, improving conversion rates, return on marketing investment, client retention, sustainable revenue growth, profitability

Goals and Aspirations

  • Sustainable Impact: Aspiring to make a significant, positive impact on the environment and community through renewable energy projects.
  • Business Growth: Seeking to expand renewable energy, sustainable farming, environmental impact and related ventures, enter new markets, and develop innovative solutions for environmental challenges.

Sources of Information

  • Professional Associations: Relevant societies, associations and business forums in the sustainability fields
  • Industry Publications: Contributions to and readership of articles and studies related to renewable energy, environmental engineering, and sustainability.

Decision-Making Process

  • Collaborative Decision-Making: Involvement in boards and associations indicates a preference for collaborative decision-making and leveraging industry networks.
  • Data-Driven: Relies on comprehensive data and analysis for project development, regulatory engagement, and finance management.

How this applies to my consultancy

The Ideal Client Profile above is a good fit for the value I offer my clients:

  • Digital Marketing Strategies: Targeted towards renewable energy and environmental sustainability sectors, emphasizing the positive social and environmental impact.
  • Marketing Analytics: Focused on measuring and enhancing the effectiveness of client engagements within the environmental and renewable energy sectors.
  • Marketing Technology Solutions: Offering tools and technologies that enable efficient revenue operations, project management, regulatory engagement, and stakeholder communication.
  • Branding and Content Services: Specialised in creating compelling narratives around sustainability projects, innovation in renewable energy, and community impact stories.

Contact me

Next steps

Let's have an intro call

If you see yourself in my Ideal Client Profile and if you believe we are a good fit to work together, please reach out and we can set up an introductory call.

Tony Lopes