My Mission
My mission is to empower purpose-driven businesses to realize their vision for a better world through innovative, AI-enhanced digital marketing strategies. By harnessing the latest in technology while staying committed to sustainability and positive impact, I aim to not only elevate brands but also amplify their message and mission while growing revenue and profit. I believe in creating meaningful connections, driving growth, and fostering a sustainable future, while blending data, technology and strategy.
I have worked for multi-national corporations and start-ups and have established a reputation for questioning, analysing and optimising the functions I have been involved with while coaching, leading and motivating my teams to achieve for the company and for their own personal growth.
I am both data-driven and commercially minded. I make decisions based on insights from business intelligence dashboards as well as higher-level qualitative data about organisational efficiency and profitability. I am focused on driving higher ROI and revenue generation by using a data-driven approach and emerging technology while focused on process and team efficiencies.
